CRM Data Integrity
Know where every
contact is right now
Upload a CSV. Get back every contact scored 0–100 for data integrity, with duplicates caught, new jobs detected, and protected accounts separated.
The data integrity layer for RevOps teams who've been told to "make the data ready."
Your enrichment tools give you more data.
They don't tell you which data is real.
Datuma does.
Your contacts have moved and you don't know
New Job Detection: 5-signal detection catches when people change organisations. Follow the relationship to their new role. That's a warm introduction, not a cold call.
You don't know which contacts are real
Trust Score (0–100): Calculated from 7 weighted signals. Transparent: you see exactly why a contact scored 73. Not a black box. Every factor visible.
You're about to feed your CRM into AI tools.
Which contacts are actually ready?
AI Automation Level: Four tiers from "Fully AI Ready" to "Not Ready". Each contact tells you exactly what's missing and what to fix.
Five layers of protection. Zero credits used.
Before a single enrichment credit is spent, Datuma catches duplicates, reuses previous results, and separates protected accounts. Your credits only pay for fresh data.
Within-batch duplicate detection
Same person twice in one file. Caught before enrichment runs.
Cross-batch duplicate detection
Same person from a previous batch or a different rep. Recognised instantly.
Account protection
Contact at a customer, competitor, or partner domain. Separated automatically.
Contact identity
Persistent memory of every contact ever processed. Nothing slips through twice.
CRM cleanup
Full database duplicate scan, on demand. Find duplicates hiding in your CRM.
Most enrichment tools charge credits for every lookup. Even duplicates. Even contacts you've already enriched. Even your own customers. Datuma catches all of these before a single credit is spent.
Five layers before a single credit is spent. See the full process →
How it works
Three steps. No new logins. No integrations to configure.
Export, drop, done
Export your contacts from your CRM. Drop the CSV into the dedicated Slack channel. No portal, no login, no integration project.
Every contact scored and verified
Trust Score (0–100), AI Automation Level, New Job Detection, duplicate detection, and account protection. All run automatically with Slack progress updates as it works.
55 enriched columns. Your choice what to import.
Enriched contacts and company data with Trust Scores, AI Automation Levels, and New Job Detection flags. A CRM Actions file that tells your team what to update and why. Protected accounts delivered in a separate file. If a LinkedIn URL is missing, Datuma finds and presents a match for your team to confirm.
Three steps. Want to walk through one yourself? Try the interactive demo →
CRM Data Integrity for mid-market RevOps teams.
10% of Datuma's setup and annual fees funds local charities: counsellors, playworkers, and nurses. Not a tax deduction. A direct transfer from our margin. Learn more