CRM Data Integrity

Which of your contacts are actually ready?

The data integrity layer for teams who've been told to "make the data ready."

Duplicates Caught. New Jobs Detected. Protected Accounts Separated. Every Contact Scored.

Your team reviews every match. Nothing happens without a human decision.

50+ verified fields £0.04 per result 10% to charities

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50 contacts · 5 minutes

Your SDR calls a contact.

"I left that organisation four months ago."

Your AI SDR sends 200 emails to the same list. 38 bounce. 12 go to people who've moved on. 6 land in the inbox of existing customers.

Datuma catches all of this before anyone picks up the phone.

How Datuma Works

Three capabilities. One upload workflow. Protect, clean, then enrich.

Protect Your Accounts

£0.00

Upload a domain list once. Customers, competitors, partners. Separated automatically on every future batch.

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Upload your domain list via the portal. The system stores protected domains persistently. Every future batch checks against your list before enrichment begins. Customer domains, competitor domains, active deal domains, partner domains. Set it once. Never worry about friendly fire again.

Learn more about Account Protection →

Find Every Duplicate

£0.00

Upload your full CRM export. Every duplicate pair found, matched, and presented for your team to review.

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Upload your CRM export via the portal. Datuma finds every duplicate pair across the entire file. Different spellings, different formatting, same person. Each match is presented with confidence scores for your team to review. Your team decides: merge or keep separate. No enrichment credits used.

Learn more about Deduplication →

Enrich and Score

£0.04

Upload up to 250 contacts. Five layers run first at £0.00. Every contact scored 0 to 85, enriched with 50+ verified fields (plus your original fields), with New Job Detection.

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Upload a spreadsheet via the portal. Five layers catch duplicates, reuse cached results, and separate protected accounts. All at £0.00. Only contacts that need fresh data go to enrichment. Every contact gets a Trust Score (0 to 85), AI Automation Level, and New Job Detection. Results delivered to your portal and email. Import straight into your CRM.

See all 9 capabilities →

Run Datuma Free See The Full Picture

50 contacts · 5 minutes

Your 4 BDRs each upload 150 contacts in the morning. By the time they're at their desk, they have a scored, verified list to work from. 600 clean contacts a day.

Your enrichment tools give you more data.

They don't tell you what's live, what's real, or what's ready.

Live

Your contacts have moved and you don't know.

New Job Detection catches when people change organisations...

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New Job Detection

5-signal detection catches when people change organisations. Email domain, organisation name, job title, experience timeline, and LinkedIn data. Weighted and scored.

Follow the relationship to their new role. A past customer at their old organisation could be your champion at the new one.

Real

You don't know which contacts you can trust.

Trust Score (0 to 85), verified against 12 independent signals...

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Trust Score (0 to 85)

Verified against 12 independent signals. Transparent: you see exactly why a contact scored 68. Not a black box.

Name (both): 5 Organisation: 5 Job title: 5 LinkedIn matched: 25 Employer verified: 15 Title matched: 10 Job history: 5 Email (not disposable): 8

70+ = reliable data. 40 to 69 = usable with gaps. Below 40 = verify first.

Ready

You're about to feed your CRM into AI tools. Which contacts are actually ready?

AI Automation Level, four tiers based on verified data fields...

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AI Automation Level

Four tiers based on verified data fields. Plus AI Blockers tells you exactly what's missing. Fix those fields, move the contact up a tier.

Fully AI Ready Multi-channel: AI SDR, email, LinkedIn, voice

£0.00

Full database deduplication scan across your entire CRM export...

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Full database deduplication scan across your entire CRM export. Upload once, find every duplicate pair in the system.

Example: Upload your full HubSpot export via the portal. Datuma finds 847 duplicate pairs across 12,000 records.

Before a single enrichment credit is spent, these five layers have already caught duplicates, reused cached results, and separated protected accounts. Your credits only pay for fresh results.

Enrichment tools give you more data. Datuma tells you what's live, what's real, and what's ready.

And when you do need fresh data, it's £0.04 per result. Not a subscription. Not a platform fee.

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How to Clean CRM Data Is Your CRM Ready for AI? How Datuma Works With Your Tools

Built with

A direct transfer from our margin

10% of setup and annual fees funds Mind in Berkshire, Camp Mohawk, and Naomi House & Jacksplace

Counsellors, playworkers, and nurses. A direct transfer from our margin.

Mind in Berkshire Camp Mohawk Naomi House & Jacksplace

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