CRM Data Quality
The CRM integrity layer
for the outreach you do yourself
Duplicates caught. Dead contacts flagged. The rest checked live, the moment you run it.
Protect your customers, your time and your reputation. Nothing moves without you.
100 contacts · 5 minutes
Running a business with a whole CRM to sort? See Done With You →
Stop paying to enrich rot
Most lists are full of duplicates, dead records and people who are already your customers. Datuma checks first and flags them, so you only pay to enrich the contacts actually worth it. See what is hiding in your list, free, before you spend a penny.
More than 1 in 4 people change employer every year (CIPD analysis of ONS data), so the list you bought is already going stale.
How Datuma works
Three steps, and you stay in control
Cut the junk
Duplicates, dead records, shared inboxes and your own customers, taken out before you spend a penny.
How account protection works →Know who's worth it
Every contact checked live and scored, so you can see who is worth your time and who has moved on.
How scoring and readiness work →Work the good ones
A clean, CRM-ready shortlist with the warm reasons to reach out, already written. You send every message yourself.
See the full flow →See it for yourself
Most of a contact list isn't worth paying to enrich
Run the same checks Datuma runs, and watch the duplicates, dead records and movers get flagged, so you only pay for the people who are really there.
You uploaded 5. 2 are worth paying to enrich, plus 1 who just changed role, worth a reconnect. The rest are duplicates or dead records, flagged before you pay.
Most tools would bill you to enrich all 5. Datuma shows you who is worth it, in pounds, before you spend a penny.
Check your own list freeYour first 100 contacts are free. No card to start.
What bad data really costs you
Cleaning a contact costs pennies. Acting on a bad one costs you
Datuma takes out the duplicates, dead records and your own customers for free, and only charges about 10p when it actually finds someone fresh, nothing when it doesn't. Catching a bad contact up front is cheap. Letting one through is what gets expensive.
That escalation has a name: the 1-10-100 rule, a long-standing data-quality benchmark popularised by SiriusDecisions (now Forrester). Datuma keeps you at the cheap end, before the wasted call, the bounced send and the burned account ever happen.
Volume in. Value out.
Your list goes in. Every contact is reviewed, not binned
Datuma sits on top of your CRM. Duplicates merge into one clean record, your existing customers are kept aside, and only dead records come out. Everything else is checked live and scored, and you confirm the close calls.
You confirm the close calls, role changes and near-matches. Your call.
Reviewed, not deleted
Send the clean list back into your CRM, hand it to your outbound team, or work it right inside Datuma. Datuma never becomes your CRM and never sends on your behalf.
You stay in control
You decide which record wins. We never overwrite without you
This is the review you get in your portal. Datuma finds the duplicates and shows them side by side, with the differences highlighted. You decide. Nothing changes in your CRM until you act on it.
The removed record appears in your CRM Actions file as a merge or delete recommendation.
The removed record appears in your CRM Actions file as a merge or delete recommendation.
Deduplication and review are always free. Your first 100 contacts are free too.
Warm follow-ups, found for you
The reason to reach out, already written
Datuma spots who has a work anniversary, started a new role, changed role or organisation, or recently moved, and drafts the message. You tweak it, send it on LinkedIn yourself, then mark it done. We never send on your behalf.
Five years at Northwind this month
Hi Sarah, five years at Northwind this month, congratulations. Hope it is all going well your end.
Started as Head of Growth three weeks ago
Hi Priya, congratulations on the new role at Brightwave. How are the first few weeks going?
2 warm reasons to reconnect, found in your contacts and written for you.
You stay in control of every message. Datuma surfaces the opportunity and drafts the note. You tweak it, send it on LinkedIn yourself, then mark it as sent.
Find your own follow-ups freeYour first 100 contacts are free. No card to start.
Lead providers sell you a database. Datuma checks each contact live, the moment you run it, and scores what it finds.
Refreshed against LinkedIn, never a snapshot that's already months old. About 10p a contact, priced in pounds, not credits. No subscription, no platform fee.
Correction over time
Your CRM, kept honest
Most tools enrich your list once and move on. Datuma re-checks every contact live, every time you run it, and writes what's changed into your CRM without overwriting a thing, so it stays current instead of decaying.
Other tools append once. Datuma keeps correcting, every run.
Works with your CRM
Works with HubSpot and Salesforce
Every list you run writes verified, scored contacts back into your CRM. Added to your records, never overwriting them. One way, reversible, yours to control.
How the CRM sync works →Just sorting your own contacts?
Start free. Clean and enrich 100 of your contacts, then pay as you go. No card, no commitment, in your own time.
Start freeA business with a CRM to clean up?
We sort your whole database with you. Cleaned, deduped, scored and enriched, with a person guiding every step.
See Done With You10% to Camp Mohawk
10% of everything you pay Datuma goes to Camp Mohawk
Supporting children with disabilities and their families. Not a slice of profit, a slice of what comes in.
See what Datuma does with your data