Enrich & Score
Every contact, checked against twelve independent signals
Trust Score from 0 to 100. Verified Readiness. Role or Company Change detection. 50+ verified fields per contact. Cached and duplicate contacts cost £0.00. You only pay for fresh enrichment results.
Who to reach first
Not all contacts are equal. Start with the ones that count
Datuma scores every contact on Trust (0 to 100) and Verified Readiness, so the people with a verified email, phone and current role rise to the top. Filter to exactly who you want to reach.
| Name | Organisation | Title | Verified Readiness | Trust | Status | |
|---|---|---|---|---|---|---|
| Priya Shah | Brightwave Media | Head of Growth | priya.shah@brightwave.com | Fully Verified | 94 | New |
| James OkoroRole change | Helix Robotics | Operations Director | james.okoro@helixrobotics.com | Fully Verified | 88 | Contacted |
| Daniel Reeve | Coastline Surveying | Commercial Lead | daniel.reeve@coastline.co.uk | Mostly Verified | 76 | New |
| Sarah Bennett | Northwind Logistics | Head of Operations | sarah.bennett@northwind.co.uk | Mostly Verified | 71 | New |
| Tom Fletcher | Meridian Partners | Account Manager | tom.fletcher@meridian.com | Partially Verified | 52 | Archived |
| Hannah Reid | Vertex Consulting | Consultant | h.reid@vertex.com | Not Verified | 38 | New |
That is the slice you would export and act on. Your data, scored and filtered your way, in pounds not credits.
Score your own list freeYour first 100 contacts are free. No card to start.
Why a score, not just enriched fields?
Most enrichment tools give you fields. More fields, more credits, no opinion on whether the data is reliable. Your team is left to guess whether a contact is safe to call, safe to email, or safe to feed into an AI sequence.
Datuma scores every contact 0 to 100 against 12 independent signals: CRM hygiene (name, organisation, title), LinkedIn match and employer verification, and email deliverability. The score tells your team, at a glance, what's verified and what isn't.
Sales gets clarity
"Trust Score 76" beats "guess and check". Reps act on the high-scoring contacts first and don't burn calls on records that won't connect.
AI tools get signal
Verified Readiness tells your sequencer whether a contact is Fully Verified, Mostly Verified, Partially Verified, or Not Verified, so your AI doesn't email a verified-bad address.
What you get back, per contact
Trust Score (0 to 100)
A single number, calculated from 12 independent signals, that tells you whether a contact's data is fully verified. The higher the score, the more your team can act without second-guessing.
Verified Readiness
Four tiers. Fully Verified, Mostly Verified, Partially Verified, Not Verified. Tells your AI sequencer, voice agent, or workflow which contacts it can run on and which need a human first. No more spraying campaigns at unverified data.
Role or Company Change
Median US job tenure is under four years, and roughly a quarter of the workforce changes employer each year (Bureau of Labor Statistics). Datuma flags contacts who've moved on, with their previous organisation and title attached, so you keep the relationship instead of chasing a dead address.
50+ Verified Fields
Your original fields plus 50+ enriched ones: verified LinkedIn URL, current organisation, current title, phone, location, industry, organisation size, and more. All ready to import straight into your CRM.
You only pay for fresh results
Before you pay to enrich anything, five layers run at £0.00. Within-batch deduplication, cross-batch deduplication, account protection, contact identity, and CRM cleanup. Only contacts that aren't duplicates and aren't already in cache go to fresh enrichment.
That means a 1,000-row upload doesn't cost you 1,000 lookups. You only pay to enrich the contacts that need new data. Cached results and merged duplicates cost £0.00. Protected matches are enriched like any other contact and delivered in their own file.
See the full pricing breakdown on the pricing page, or use the ROI calculator to compare against manual research.
Score 100 contacts free and see what you'd act on
Upload a sample. Every contact comes back with a Trust Score, Verified Readiness, Role or Company Change flags, and 50+ verified fields. Usually within minutes.