The Integrity Layer

How Datuma Compares

Datuma isn't a replacement for your enrichment tools. It's the integrity layer that tells you which data is trustworthy: scoring every contact, catching duplicates, detecting role or organisation changes, and separating protected accounts.

Lead providers sell you a database. Datuma checks each contact live, the moment you run it, and scores what it finds.

Refreshed against LinkedIn, never a snapshot that's already months old. About 10p a contact, priced in pounds, not credits.

Datuma is not a replacement for enrichment tools

We don't find new contacts and we don't sell you strangers' details. Datuma improves the data on the contacts you already have. We don't provide phone numbers or email addresses from scratch, and we don't compete with your existing prospecting tools.

What we do is sit between your enrichment tools and your CRM. Every contact that enters your system passes through Datuma first. It gets a Trust Score (0 to 100), Verified Readiness, and is checked against five layers of protection, all before your team acts on it.

Duplicate detection, the account-protection check, and cached results cost £0.00. The integrity layer is hardcoded. And Datuma is priced in pounds, not credits: you see the exact cost in pounds before you approve a batch, never an abstract credit balance.

Verify your B2B data before you buy more

The tools above are good at finding contacts. What none of them tell you is which of the contacts you already have are still worth acting on. Before you spend on another list, check the data you already own. Datuma scores every contact from 0 to 100, catches the duplicates you would have paid to enrich again, flags the people who have moved on, and separates your own customers, all before a credit is spent.

Score before you spend. Verify what you have, then buy only the net new contacts you genuinely need.

Tool comparisons

Datuma vs ZoomInfo

ZoomInfo finds contacts. Datuma scores whether those contacts are trustworthy, catches duplicates, and detects who's moved on.

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Datuma vs Apollo

Apollo is prospecting and enrichment. Datuma sits after Apollo, scoring the output and catching the records that have gone stale since they were pulled.

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Datuma vs Cognism

Cognism provides phone-verified contacts. Datuma ensures you're not spending credits enriching duplicates, ghosts, or protected accounts.

Read comparison →

What Datuma adds to every enrichment tool

01 Trust Score (0 to 100). How complete and reliable is this contact's data? Verified against 12 independent signals. Not a black box.
02 Verified Readiness. 4 tiers from Not Verified to Fully Verified. Plus AI Blockers telling you exactly what's missing per contact.
03 Role or Company Change. A 5-signal weighted model detects when contacts change role or organisation. Follow the relationship.
04 Duplicate detection. Within-batch, cross-batch, and full CRM cleanup. All at £0.00.
05 Account protection. Existing customers, partners, and competitors separated into a dedicated file, kept out of your prospecting output. Flagging and separation at £0.00.

Built for UK and EU teams

Your contact data is held in the EU (Supabase, Ireland) and your batch reports are sent from the EU (Resend). EU residency by design, not a compliance checkbox bolted onto a US platform.

The model is built around your decision: Datuma proposes a match or an enrichment, your team confirms it, and you can erase a contact whenever you choose. Nothing is acted on without a human deciding. See the security page for data residency, retention, and sub-processors.

See what Datuma finds before you spend credits

Upload 100 contacts free. See Trust Scores, duplicates, role and organisation changes, and Verified Readiness on your own data.

Start free See All Capabilities

Comparisons, common questions

Is Datuma a replacement for ZoomInfo, Apollo, or Cognism?
No. Those tools find you new contacts. Datuma improves the data on the contacts you already have. It sits between your enrichment tools and your CRM, scoring every contact 0 to 100, catching duplicates, flagging likely role or organisation changes, and separating protected accounts. Most teams use both together.
How do I verify B2B data before I act on it?
Run it through a scoring pass before anyone works it. Datuma checks each contact live against LinkedIn the moment you run it, checks every work email at the mail server, and returns a Trust Score from 0 to 100 with a Verified Readiness tier per contact, so you can see which records to trust before you spend time, credits, or sends on them. Your first 100 contacts are free.
What does Datuma add on top of an enrichment tool?
A Trust Score from 0 to 100 built from twelve independent signals, a Verified Readiness tier with the AI Blockers listed per contact, duplicate detection within and across every batch at £0.00, role or organisation change flags, and account protection that keeps your own customers, partners and competitors out of your prospecting output.
Where is my contact data held?
In the EU. Your contact data is held in Ireland and your batch reports are sent from the EU. Datuma proposes a match or an enrichment, your team confirms it, and you can erase a contact whenever you choose.
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