CRM Data Integrity

What manual CRM cleanup actually costs

5,000 contacts. 12 minutes each. 1,000 hours of manual research. That's 6 months of full-time work — by which time the first contacts you cleaned are already going stale.

Gartner 12-minute benchmark · UK National Living Wage £12.21/hr (April 2025) · Conservative. Actual costs are typically higher.

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Team Members
8
150
Sales, marketing, and account teams who need verified contacts in their CRM, not the Power Users who operate Datuma.
20
5200
Fresh contacts entering the pipeline, not total daily outreach activity.
£12.21
£10£60
UK National Living Wage. Adjust to your actual cost.
Contacts processed per month (calculated automatically) 3,520
4.0 hours/day per team member on manual research
That's 50% of every team member's working day
20 contacts × 12 minutes each = 240 minutes per team member per day
Each team member builds a working list of 440 scored, verified contacts per month
4.0 hrs/day
Reclaimed per team member with Datuma
32.0 hrs/day
Reclaimed across your team
Pricing tier
How many people will upload and manage batches?
Power Users operate Datuma: upload spreadsheets, review matches, manage protection lists. Team members who receive scored contacts in their CRM are not Power Users.
Standard £950 2 Power Users · 1 training session · £300/year maintenance Scale includes 10 Power Users. For larger teams, book a call to discuss custom setup →

Manual Research

Minutes per contact (Gartner)12 min
Team research hours/month704.0 hrs
Monthly labour cost£8,591.84
Year-one cost£103,102.08
Cost per contact£2.44

With Datuma

Construction (one-time)£950
Maintenance (annual)£300
Fuel (3,520/mo × £0.04)£140.80/mo
Fuel (12 months)£1,689.60
Year-one cost£2,939.60
Effective cost per contact£0.07
£100,162
Year-one efficiency gain
Labour cost of manual research replaced by Datuma
8,448
Team hours saved/year
35.1×
Return on investment
42,240
Contacts/year
2.1 weeks
Construction pays for itself
Equivalent to 4.8 full-time roles dedicated solely to manual research
704 hrs/month
Monthly capacity returned to your team
4.0 hrs/day
Reclaimed per team member per day
32.0 hrs/day
Reclaimed across your team daily
These figures represent time currently spent on manual contact research. Gartner 12 min/contact at your hourly rate. How your team uses the reclaimed capacity is your call.

Cumulative cost over 12 months

Construction is paid once. The gap widens every month.

Time horizon
Manual research With Datuma Your saving
Your Datuma investment, broken down
£2,939.60 total
Construction £950
Maintenance £300
Fuel £1,690
Construction (one-time) Maintenance (annual) Fuel (£0.04/result)
Construction is paid once. Maintenance renews annually. Fuel is charged only when enrichment returns fresh data.
10% of Construction + Maintenance funds Mind in Berkshire, Camp Mohawk, and Naomi House & Jacksplace £125.00 A direct transfer from Datuma's margin. Separate line item on every invoice. Mind in Berkshire · Camp Mohawk · Naomi House & Jacksplace.

Manual research benchmark: Gartner, 12 minutes per contact (Tier 1 source).
Default hourly rate: UK National Living Wage £12.21/hr, April 2025 (Tier 1 source).
Working days: 22 per month. Working day: 8 hours.
Fuel: £0.04 per result, only charged when enrichment returns fresh data. Deduplication, cached results, and account protection: always £0.00.
Maintenance: £300/year (renews annually). Support: £125/hr (billed only when requested, not included above).
Re-enrichment cycle: Datuma recommends refreshing data every 90 days. B2B contact data decays at 25–30% annually (SiriusDecisions, Tier 1).

Ready to see these numbers with your own data?

Upload a spreadsheet of contacts and get real Trust Scores on data you actually care about. Or see the pricing tiers first.

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