Enrich & Score
Every contact, verified against twelve independent signals
Trust Score from 0 to 85. Verified Readiness. New Job Detection. 50+ verified fields per contact. Cached and duplicate contacts cost £0.00. You only pay for fresh enrichment results.
Why a score, not just enriched fields?
Most enrichment tools give you fields. More fields, more credits, no opinion on whether the data is reliable. Your team is left to guess whether a contact is safe to call, safe to email, or safe to feed into an AI sequence.
Datuma scores every contact 0 to 85 against 12 independent signals: CRM hygiene (name, organisation, title), LinkedIn match and employer verification, and email deliverability. The score tells your team, at a glance, what's verified and what isn't.
Sales gets clarity
"Trust Score 76" beats "guess and check". Reps act on the high-scoring contacts first and don't burn calls on records that won't connect.
AI tools get signal
Verified Readiness tells your sequencer whether a contact is Fully Verified, Mostly Verified, Partially Verified, or Not Verified, so your AI doesn't email a verified-bad address.
What you get back, per contact
Trust Score (0 to 85)
A single number, calculated from 12 independent signals, that tells you whether a contact's data is verified end-to-end. The higher the score, the more your team can act without second-guessing.
Verified Readiness
Four tiers. Fully Verified, Mostly Verified, Partially Verified, Not Verified. Tells your AI sequencer, voice agent, or workflow which contacts it can run on and which need a human first. No more spraying campaigns at unverified data.
New Job Detection
B2B contact data decays at 25–30% a year (Forrester). Median tenure is under four years (BLS). Datuma flags contacts who've moved on, with their previous organisation and title attached, so you keep the relationship instead of chasing a dead address.
50+ verified fields
Your original fields plus 50+ enriched ones: verified LinkedIn URL, current organisation, current title, phone, location, industry, organisation size, and more. All ready to import straight into your CRM.
You only pay for fresh results
Before a single credit is spent, five layers run at £0.00: within-batch deduplication, cross-batch deduplication, account protection, contact identity, and CRM cleanup. Only contacts that aren't duplicates and aren't already in cache go to fresh enrichment.
That means a 1,000-row upload doesn't cost 1,000 credits. It costs only the credits for the contacts that need new data. Cached results, merged duplicates, and protected matches: all £0.00.
See the full pricing breakdown on the pricing page, or use the ROI calculator to compare against manual research.
Score 50 contacts free and see what you'd act on
Upload a sample. Every contact comes back with a Trust Score, Verified Readiness, New Job flags, and 50+ verified fields. Usually within minutes.