See it in action
See what happens when you drop a CSV into Slack
Click through a real batch step by step, or watch the full walkthrough.
Jump to the demo ↓Try the interactive demo
Click through a real batch, step by step. Skip to video walkthrough ↓
Interactive demo coming soon
Click through a real batch, step by step
Want more detail? Watch the full walkthrough
See us process a batch in under 3 minutes.
Video walkthrough coming soon
A real batch processed in under 3 minutes
Sound familiar?
The Monday morning
Your SDR calls a contact who left that organisation four months ago. The next one is at a live customer — your account manager finds out before lunch. That's a wasted morning, a demotivated rep, and an annoyed prospect who now associates your brand with a cold call for someone who doesn't work there.
The enrichment bill
You run 2,000 contacts through your enrichment tool. Half were already in your CRM with good data. 200 were duplicates. 50 were your own customers. You paid full price for all of them. Next month you'll do it again and pay for the same contacts twice.
The duplicate territory conflict
Two reps have been working the same prospect for three weeks. Different spelling of the company name, slightly different job title, both convinced it's their lead. The deal closes and now you're mediating a commission dispute that could have been avoided if anyone had known the duplicate existed.
Manual verification costs £2.44 per contact in your team's time. For 2,000 contacts, that's £4,880 and no guarantee you caught everything.*
* Gartner research: 12 minutes per contact at UK National Living Wage (£12.21/hr, April 2025).
This one's coming
Your CRM isn't ready for AI tools. You just don't know it yet.
Leadership signs a contract for an AI SDR tool. Someone asks whether the CRM data is ready to feed into automated sequences. Nobody can answer with confidence. Because nobody has checked.
Datuma grades every contact into four tiers: Fully AI Ready, AI Ready, Basic Ready, and Not Ready. Each contact comes with an AI Blockers list showing exactly what's missing — a verified email, a confirmed job title, a phone number. Fix those fields and the contact moves up a tier.
Before you automate outreach, you need to know which contacts can handle it. AI Automation Level answers that question for every contact in your CRM.
What you get back
Three files back. An enriched contact and company CSV with Trust Scores (0-100), AI Automation Levels, and New Job Detection flags — your team imports the fields they choose. A CRM Actions file that tells your team exactly what needs updating and why. And a protected accounts file, separated before enrichment runs.
If a LinkedIn URL is missing from your data, Datuma searches for a match and presents it in your Slack channel with a confidence score. Your team confirms or rejects each suggestion.
Every duplicate match works the same way: we prepare the evidence, your team makes the call.
Nothing is ever deleted. Your original data, enriched results, and every decision are retained in your environment's storage with a full audit trail.
£0.04 per result. That's £80 for 2,000 contacts instead of £4,880 in manual research. A 60x return. Duplicates, protected accounts, and previously verified contacts: £0.00.
See all 55 columns →
Person Intelligence
Full name, verified email, phone, job title, seniority, LinkedIn URL, LinkedIn match confidence, employment history.
Organisation Intelligence
Company name, domain, industry, employee count, location, LinkedIn company URL, website.
Scoring & Metadata
Trust Score (0–100), AI Automation Level, AI Blockers, New Job Detection flag, previous company, previous title, dedup key, enrichment source.
Source Data
Original CRM fields preserved alongside enriched data. Every column traceable to its source. Full audit trail per contact.
Integrity, not Intent
Enrichment tools score confidence, intent, or buying stage. Those metrics tell you how likely someone is to buy. They don't tell you if the person still works there.
Datuma scores integrity: 0 to 100. Is this person real? Are they still at that organisation? Can your team act on this data today?
"An 'A+' Lead with 'High Intent' is worth £0 if the person no longer works there."
Three channels, three jobs
Each Slack channel does one thing. Every match, suggestion, and flag is presented for your team to review and act on.
#account-protection
Protect your customers, partners, and competitors. Upload a domain list once. Contacts at protected organisations are separated before enrichment runs. No credits spent. Every match flagged in this channel.
#crm-cleanup
Find every duplicate hiding in your CRM. Upload your full database. Every duplicate pair is presented here with match confidence for your team to review. No enrichment credits.
#enrichment
Enrich and score your contacts. Duplicates and protected accounts are caught first at no charge. Fresh enrichment runs at £0.04 per result. Every match, suggestion, and flag is presented in this channel for your team to review and act on.
Send us 50 contacts. See them scored.
We'll process your data and send back a Loom walkthrough within 48 hours. Real Trust Scores, AI Automation Levels, and New Job Detection on contacts you actually care about.
10% of Datuma's setup and annual fees funds local charities: counsellors, playworkers, and nurses. Not a tax deduction. A direct transfer from our margin. Learn more