The Integrity Layer
How Datuma Works Alongside Your Existing Tools
Enrichment tools give you data. Datuma tells you which of that data you can trust. We're the integrity layer that sits in front of your CRM — scoring every contact, catching duplicates, detecting job changes, and separating protected accounts.
Datuma is not a replacement for enrichment tools
We don't find new contacts. We don't provide phone numbers or email addresses from scratch. We don't compete with your existing prospecting tools.
What we do is sit between your enrichment tools and your CRM. Every contact that enters your system passes through Datuma first. It gets a Trust Score (0–100), an AI Automation Level, and is checked against five layers of protection — all before your team acts on it.
Duplicate detection, account protection, and cached results cost £0.00. The integrity layer is hardcoded.
Tool comparisons
Datuma vs ZoomInfo
ZoomInfo finds contacts. Datuma scores whether those contacts are trustworthy, catches duplicates, and detects who's moved on.
Read comparison →Datuma vs Apollo
Apollo is prospecting and enrichment. Datuma sits after Apollo — scoring the output and catching the 15–20% that's stale.
Read comparison →Datuma vs Cognism
Cognism provides phone-verified contacts. Datuma ensures you're not spending credits enriching duplicates, ghosts, or protected accounts.
Read comparison →