Complementary, Not Competitive
Datuma vs ZoomInfo
ZoomInfo gives you contact data. Datuma tells you which of that data you can trust. Most of our customers use both — ZoomInfo for prospecting, Datuma for scoring and verifying their existing database.
The enrichment gap
ZoomInfo is a market leader in B2B contact discovery. It finds people, provides phone numbers, and powers prospecting at scale. That's what it's built for and it does it well.
But after the contacts land in your CRM, a gap opens. Which of those contacts have complete, verified data? Which are duplicates of records you already have? Which have moved to a different organisation since the data was pulled? Which are existing customers your team shouldn't be cold-calling?
That gap is where Datuma sits. We don't replace ZoomInfo. We score what comes out of it.
What each tool does
| Capability | ZoomInfo | Datuma |
|---|---|---|
| Contact discovery | Yes — core strength | No — works with your existing data |
| Trust Score (0–100) | No | Yes — 7 weighted signals per contact |
| AI Automation Level | No | Yes — 4 tiers with AI Blockers |
| New Job Detection | Limited | Yes — 5-signal weighted model, every batch |
| Duplicate detection | No | Yes — within-batch, cross-batch, CRM cleanup at £0.00 |
| Account protection | No | Yes — protected accounts separated at £0.00 |
| Pricing model | Annual subscription + per-seat | £950–£2,850 one-time + £300/year + £0.04/result |
| Unused credits | Expire at period end | Cached results reused free for 90 days |
How ZoomInfo and Datuma work together
- 1 ZoomInfo finds contacts — your team pulls prospect lists based on firmographic and intent criteria.
- 2 Datuma scores them — every contact gets a Trust Score (0–100), an AI Automation Level, and AI Blockers telling you exactly what's missing.
- 3 Datuma catches problems — duplicates of records already in your CRM, contacts who've changed jobs, and existing customers who shouldn't receive cold outreach.
- 4 Your team acts on verified data — scored, deduplicated, and protected. 55 columns per contact, CRM-ready.
Pricing: subscription vs infrastructure
ZoomInfo charges an annual subscription plus per-seat fees. Credits are consumed on every lookup — including lookups that return contacts you already have in your CRM.
Datuma uses infrastructure pricing: a one-time construction fee (£950 to £2,850 depending on team size), £300 per year for maintenance, and £0.04 per enrichment result. Duplicate detection, account protection, and cached results all cost £0.00 — no credits consumed.
The two pricing models are complementary. ZoomInfo's subscription covers prospecting. Datuma's per-result model covers integrity scoring — you only pay when enrichment delivers value.
See Datuma in action
Upload 50 contacts free. See Trust Scores, duplicates, job changes, and AI Automation Levels on your own data.