Complementary, Not Competitive
Datuma vs Apollo
Apollo is prospecting and enrichment. Datuma sits after Apollo — scoring the output, catching the 15–20% that's stale, deduplicating across batches, and separating your customers from cold prospects.
After Apollo, before your CRM
Apollo.io is a strong all-in-one platform for B2B prospecting and outreach. It finds contacts, enriches them, and provides engagement tools. Your team uses it to build pipeline.
But every batch Apollo delivers includes contacts your CRM already has, contacts who've left the organisation since the data was captured, and contacts at domains you're already selling to. Your team can't see these problems until they've wasted time on them.
Datuma sits between Apollo's output and your CRM. Every contact is scored, checked for duplicates, scanned for job changes, and verified against your protected account list before anyone picks up the phone.
What each tool does
| Capability | Apollo | Datuma |
|---|---|---|
| Prospecting + outreach | Yes — core strength | No — works with your existing data |
| Trust Score (0–100) | No | Yes — 7 weighted signals per contact |
| AI Automation Level | No | Yes — 4 tiers with AI Blockers |
| New Job Detection | No | Yes — 5-signal model, every batch |
| Duplicate detection | No | Yes — within-batch + cross-batch at £0.00 |
| Account protection | No | Yes — protected accounts separated at £0.00 |
| Pricing model | Monthly subscription + credits | £950–£2,850 one-time + £300/year + £0.04/result |
The £0.00 layer
Datuma's duplicate detection and account protection cost nothing to run. They work locally, with no API calls, regardless of volume.
Upload 10,000 contacts from Apollo to find duplicates. If you don't need enrichment, your bill is £0.00. Every duplicate caught, every protected account separated — no credits consumed.
This is a structural advantage. Apollo charges credits on every lookup, even if the contact is already in your CRM. Datuma's integrity layer is hardcoded — it runs before any credits are spent.
How Apollo and Datuma work together
- 1 Apollo builds your prospect list — filtered by industry, role, company size, and intent signals.
- 2 Datuma scores and protects — every contact gets a Trust Score, AI Automation Level, and is checked against your CRM for duplicates and protected accounts.
- 3 Your team gets a clean list — scored, deduplicated, with job changes flagged and customers separated. 55 columns, CRM-ready.
See what Datuma finds in your data
Upload 50 contacts from Apollo (or anywhere). See Trust Scores, duplicates, job changes, and AI Automation Levels on your own data.