Complementary, Not Competitive
Datuma vs Cognism
Cognism is excellent for European mobile numbers and GDPR-compliant prospecting. Datuma complements Cognism. We score your existing CRM data for quality and AI-readiness. Cognism helps you find new contacts; Datuma helps you understand which of your existing contacts you can trust.
Score before you spend
Cognism is excellent at what it does: phone-verified mobile numbers, Diamond Data verification, and European data coverage that respects GDPR. If your team needs verified phone numbers for outbound calling, Cognism delivers.
But Cognism credits are valuable. Every lookup costs money. And without an integrity layer in front, those credits get spent on contacts you already have in your CRM, contacts who've left the organisation, and contacts at domains you shouldn't be calling because they're existing customers.
Datuma scores your CRM data before you send it to Cognism for enrichment. Duplicates are caught. Protected accounts are separated. Contacts who've changed jobs are flagged. You spend Cognism credits only on contacts that need them.
What each tool does
| Capability | Cognism | Datuma |
|---|---|---|
| Phone-verified mobiles | Yes, Diamond Data verification | No, works with your existing data |
| Trust Score (0–100) | No | Yes, 12 independent signals per contact |
| Verified Readiness | No | Yes, 4 tiers with AI Blockers |
| New Job Detection | No | Yes, 5-signal model, every batch |
| Duplicate detection | No | Yes, within-batch + cross-batch at £0.00 |
| Account protection | No | Yes, protected accounts separated at £0.00 |
| European data focus | Yes, GDPR-compliant prospecting | Yes, designed for UK/EU organisations |
| Pricing model | Annual subscription + credits | £950–£2,850 one-time + £300/year + £0.04/result |
How Datuma saves Cognism credits
Consider a team uploading 1,000 contacts for Cognism enrichment. Without Datuma, all 1,000 consume Cognism credits. With Datuma running first:
~80
Duplicates caught at £0.00
~40
Protected accounts separated at £0.00
~60
Job changes flagged for review
These figures are illustrative. Your actual numbers depend on the state of your CRM data. Upload a sample to see your own duplicate rate and protection count.
See what Datuma finds before you spend credits
Upload 50 contacts free. See Trust Scores, duplicates, job changes, and Verified Readiness on your own data.